The name of the largest motorsports competition in Korea has been decided as ‘2023 CJ Logistics Super Race Championship’. The Super Race Championship signed a title sponsorship contract with CJ Logistics, a global leading logistics company.
CJ Logistics is serious about motor sports. Since their first relationship with Super Race in 2016, they have been together for 8 years. In the past two years, even when competitions were held without spectators due to the influence of Corona 19, it took the lead in popularizing motor sports.
In 2021, the ‘CJ Logistics Fastest Lap Award’ was newly established by taking advantage of the fast ‘speed’ characteristic of motor sports. This award, which presents trophies and prize money to the player with the fastest lap time in each round, is evaluated as an example of sports marketing that well demonstrates ‘speed’, the core value of motorsports sponsorship. 온라인카지노
Heo Shin-yeol, head of communication at CJ Logistics, said, “The values of motorsport, which pursues the speed and sophistication of racing machines by introducing fast speed and cutting-edge technology, and CJ Logistics, which leads the best service through technological innovation and differentiation, coincide with Super Race. “We will try to strengthen the brand and expand customer service through collaborative marketing between the recently launched integrated brand ‘One’ and Super Race.”
With the support of CJ Logistics, the Super Race Championship has recovered its pre-pandemic fever. In particular, 28,226 spectators visited the site for last year’s opening match, which was resumed as a spectator match. It has succeeded in establishing itself as a new sports category.
This year’s Super Race plans to keep this momentum alive. It aims to emerge as a mega-sport event by expanding its signature ‘Night Race’ to the metropolitan area and adding various fun elements to bike races and supercars such as Lamborghini and Porsche.
The ‘2023 CJ Logistics Super Race Championship’ will start on the 22nd of next month at Everland Speedway in Yongin. Starting with this, they plan to complete a total of 8 rounds of tours at Korea International Circuit (KIC) in Yeongam, Jeollanam-do and Inje Speedium in Inje, Gangwon-do.